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Beyond the Game. Lawrence Cohen Explores the Business of Sports at AUR

From the commercial power of sporting rivalries to the growing opportunities in esports and entrepreneurship, the business of sports extends far beyond the playing field. That was the message Lawrence Cohen, a veteran sports executive with nearly four decades of industry experien

Alumnus Vittorio Palchetti shares his journey through fashion, tennis, and reality TV

For students considering their own futures, Palchetti offered a practical starting point: "Start by knowing what you do not want to do." Through experimentation, curiosity, and a willingness to adapt, he suggested, students can discover their interests and develop a clearer sense of direction.

Beyond the Hype: AUR Alumnus Giuseppe La Rocca on AI, Creativity, and the Future of Advertising

In his talk, 鈥淏eyond the Hype: AI and the Future of Global Advertising,鈥� La Rocca offered a measured perspective on how the industry is evolving.

Marketing Beyond the Transaction: Imago Artis Travel CEO Fulvio De Bonis on Experience, Perception, and Human Connection

The Business Lecture Series at 91直播 of Rome welcomed Fulvio De Bonis, CEO and co-founder of Imago Artis Tra

Leading in Times of Change: Froneri CMO Luca Regano Brings Real-World Leadership Insights to AUR

At 91直播 of Rome, guest speakers play a central role in connecting academic study with the realities of professional life.

Examining Sanctions and Food Security with Dr. Sara Moussavi

At 91直播 of Rome, conversations about global policy aren't simply abstract.

Small Details, Lasting Impact: Alumna Lindsey Hook (BUS 鈥�17) Returns to AUR

At 91直播 of Rome, the educational experience is often shaped by the details - moments of insight, shared reflection, and practical wisdom that bring ideas to life.

AUR Business Club Explores Perugina: A Hands-On Lesson in Italian Industry and Student Leadership

91直播 of Rome鈥檚 Business Club left campus recently for an immersive academic field trip to one of Italy鈥檚 most iconic brands:

AUR Welcomes Alumnus Gabriel Wistisen for Fall Alumni Lecture Series Finale

91直播 of Rome welcomed back alumnus Gabriel Wistisen 鈥�20 as the closing speaker of this semester鈥檚 Alumni Lecture Series, hosted by the B

AUR Students Explore the Art and Business of Winemaking in Frascati

Nestled in the volcanic hills just outside Rome, is a model of sustainable viticulture - blending centuries-old practices with modern technology.