This presentation, through the lens of an AUR alumna, explores how storytelling, events, and communications shape how destinations, products, and ideas are experienced by global audiences.
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Drawing on professional experience across tourism, cultural programming, and international organizations, the session highlights how marketing skills can be applied to translate complex concepts - such as sustainability, science, agriculture, cultural heritage, and innovation - into engaging travel and cultural experiences. It also touches upon how building skills and experience is transferrable and can span across various sectors based on Lindsey's experience in the private sector, UN organizations, NGOs, and the next steps.听
Key Themes
Storytelling, Branding, Events as Experiential Marketing, Making Complexity Accessible, Making the Technical Inspiring, Career Pathways & Global Mobility
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Biography:
Lindsey Hook (BUS鈥�17) 听is a global communications and events leader who transforms complex, technical concepts and projects into memorable experiences through culture, storytelling, and creativity, with sustainability at the core. Over the past decade, Lindsey has designed and led projects uniting people through food, art, music, and immersive experiences 鈥� from high-profile UN conferences to grassroots campaigns driving social change.
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At the Food and Agriculture Organization of the United Nations, Lindsey created and grew the World Food Forum鈥檚 Culture Programme, creating meaningful and strategic cultural activations and more that reached thousands in person and millions online, including live performances, exhibitions in Rome, and global initiatives like Sustainable Gastronomy Week.
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Beyond the UN, Lindsey has led marketing and communications for startups, NGOs, and luxury food brands, managing international teams and partnerships to deliver world-class campaigns. With expertise spanning creative concept development, logistics, hospitality, cross-cultural engagement and more.
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